Morocco Mag

  Greetings Classy People, In the middle of an era where many Moroccan fashion creators are emerging their brands, the Moroccan consumer questions the products’ prices. The majority of Moroccan consumers can’t afford the products of Moroccan fashion creators. Therefore  N&N  stands out and creates a revolution within the Moroccan fashion community. The founder of N&N Nadia goals to sell affordable products and constantly share work with Moroccan artisans. She declares that one craftsman represents a family who depends on the brand, so the least she can do is to ensure a stable financial return. Being too expensive means nothing regarding the quality of the product. Nadia assures that the price is only part of marketing, not the essential component. N&N is a Moroccan brand that likes heterogeneous clients, so even women who only invest in expensive bags would buy from this one. Speaking of the Moroccan consumer, Nadia has confidence in the taste of Moroccans, s...

  Hello Classy People, Whoever craves authentic cupcakes in Morocco drives to Casablanca and gets them from  J’adore Cake Boutique. The Mirpuri family decided to introduce American desserts nearly a decade ago to a culture where the only dominant foreign pastry is the French one. Running it from an apartment before opening a store, women of the Mirpuri family believe that cakes and sweet treats help make any occasion special, so they love being a part of creating memories. J’adore Cake Boutique has a delicious menu full of choices, but people are specifically addicted to two flavors. The Red Velvet is a classic American flavor, famous for a light red sponge cake filled with an original rich cream cheese frosting. The Choco Crunchy Praline is an invention of the J’adore Cake Boutique based on the American cake. Customized by the clients’ appetites, the recipe results in a soft chocolate cake layered with praline for a crispy crunch touch and a J’adore Cake Boutique’s chocolate ...

  Greetings Classy People, TASSI  echoes in the ears of each person familiar with fashion in Morocco. Karim Tassi is a fashion designer who took baby steps by founding his first creations in Casablanca, followed by twenty years of experience in Paris towards launching his sewing workshop in Marrakesh. Karim voices that Morocco has a textile industry but no Fashion. In the past, there were more initiatives, but today investors are heading towards franchising. Lack of audacity and commitment, manufacturers, consumers, and shops still rely on the phenomena of brands to exist. The absence of people aware of fashion being an artistic field instead of a business results the ignorance of investing in fast fashion instead of fashion designers. Karim explains that Moroccans are moving towards functional clothing, a certain uniformity for practical reasons, traveling for example, without forgetting the opposite extreme who believes luxury has no limits! People wearing items from fast fa...

  Greetings Classy People, Having promoted, developed, and owned properties and projects in Spain, France, Qatar, Mexico, and Morocco, Frederic Alaime is a visionary hospitality designer known within the touristic field for his unusual concepts and innovative sustainable assignments. Lost in Agafay while riding a horse is how Frederic found a deserted site. The place wasn’t easily accessible at the time and offered a limited infrastructure. Enchanted by his discovery and totally in love with the landscape of Agafay, Frederic decided to share this raw gem with a select few and develop a new concept of a hotel under the name of  LA PAUSE . Travelers in search of relaxation and peace are looking for an extraordinary sur-measure experience not far from the city yet distant enough from the hustle and bustle of the busy street and alleys of Marrakesh. LA PAUSE is not only hidden enough to offer a total disconnect but 30 mins close to Marrakesh by car in case the guests want to go sh...

  Greetings Classy People, Rare are people who remain insensitive to flowers. Marie believes humans love the ephemeral nature of a flower, its fragility, lightness, elegance, posture, color, and smell. Life is always better with flowers. They generate a lot of emotions and keep us close to nature. Attached to such beliefs, Marie was born in Normandy, raised in a small village surrounded by trees, and carried a love for nature since she was a kid, which led her to start working under the wings of  Daniel Guittat  in Paris. She boosted her desire for knowledge to become a student at  The School Of Florists Of Paris  and stepped into expanding her professional experiences to work with the Arène’s team. In Paris, these florist shops aim for a luxurious clientele, from affluent people to fashion and showbusiness. After spending three years learning both theory and pratique, Marie initiates managing shops of  Au Nom De La Rose  to develop a sense of business...

  Greetings Classy People, Healthy ingredients wrapped in sustainable packaging and preserved decently at an affordable price are undoubtedly reasons to make  Nature Hood  ahead of other brands available on the Moroccan market today. Sarah Bennani affirms losing 37kg as part of working on herself to feel better by introducing healthy ingredients into her body. She has been studying abroad and sharing her journey with her family, which means contagious positive energy. Grocery shopping in Morocco, her mother, couldn’t find the majority of the ingredients used by Sarah, so she would ask her to bring them with her while coming to visit home. After graduation, Sarah takes the decision to launch Nature Hood because she saw many other Moroccans, just like her mother, seeking to buy healthy ingredients but finding themselves stuck between the unsatisfying choices on the market’s shelves. Moroccan food has unprocessed ingredients such as olive oil, fresh fruits, and vegetables. B...

  Greetings Classy People, Rabat, the capital of Morocco, might have the reputation of being an administrative city with no fun, but it is one of the top animated destinations. Despite its formal appearance, Rabat offers a Moroccan side that you can’t find in Marrakech or Chefchaouen. Away from private properties, here are the must-visit sites you can’t miss while present in Rabat. THE ZOO The  national zoological park  was launched in the ’70s, situated between Rabat and Temera. It is a place to spend an entire day, introduces animals and reptiles from different parts of Africa, many food stands, and a shop for souvenirs. Indoor and outdoor museums are an additional blast to the zoo, so don’t hesitate to book a zoo taxi to experience the entire adventure. MEDINA Rabat city center has two sides to explore. The traditional one, discovering Moroccan architecture, the souk, and street food from the Kasbah of the Oudayas to Bab El Had. The modern one, Mohammed V Avenue, where...

  Ramadan is adopted by each Muslim person regardless of the country, except that every Muslim country has traditional cultural energy towards it. Morocco’s Ramadan significance aligns with other Muslim countries regarding: fasting from sunrise to sunset, people attending mosques more than usual, avoiding negative situations, being more generous, and sustaining the self from its many desires by guiding it towards a high spiritual level. However, Morocco’s Ramadan significance differs in cultural and traditional behaviors. Moroccans grew up with the cultural, traditional feeling of spending Ramadan in Morocco, so they still feel homesick even if fasting in another Muslim country. FASHION-WISE Moroccans tend to lean toward traditional clothing during Ramadan. Understanding the holy month as a once-a-year time to discipline the self, to detach from life’s distractions, Moroccans don’t want to spend time matching outfits and occupying themselves with styling a look as usual. Traditiona...