He grew up desiring to create a project related to his environment. Lahcen wanted to be professionally active regarding Moroccan identity. Growing up in Amazigh culture, he learned many aspects of artistic tradition. He feels a profound love for Moroccan craftsmanship, which set his mind on launching ITRAN & IGRAN ART . Itran, meaning STAR, and Igran, meaning FIELD, symbolize celestial beauty and grounded richness in Morocco. Each piece by ITRAN & IGRAN ART is a shining star or a fertile field. Producing Moroccan craftsmanship means working with people feeling the same profound Moroccan love for the heritage. Lahcen creates ITRAN & IGRAN ART as a cooperative. Breaking the traditional image of Moroccan cooperatives that we see everywhere, Lahcen adopts a setup to embrace an innovative approach. He starts by working on a professional graphical chart, obtaining a decent logo, and maintaining an honorable website with exemplary communication on social media. A coope...