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Showing posts from September, 2025

BALGHA ADIDAS

  Growing up in Ouled Teima, Mohammed began to observe the contrast around him.Every day, Mohammed examines the people he encounters, the streets, the weather, the Moroccan mentalities, and every facet of his environment, all of which feed his imagination and define his everyday reality. Time slips swiftly, and Mohammed grew the urge to chronicle his discoveries through images, so he chose to print what his mind collects using a camera and a lens.  His photographs are beautifully constructed, the angles are picked out of creative power, and the colors seem to be staged. These kinds of pictures are exactly what fashion photography craves. Mohammed understood that he was so interested in photography in general and fashion photography in particular, so he kept on sharing his vision with people aligned with his energy and environment who understood his vibe. After an intriguing period of time, he became friends with people he met and worked with inside his notion of obtaining add...

How is the BENZEKRI name related to Moroccan Fashion?

  Amina Benzekri, a name that may ring with recognition for some, or spark curiosity for others, depending on how deeply one is aware of the world of Moroccan fashion . Born and raised in Meknes , Amina grew up with a father who owned one of the most well-known fabric houses in Morocco and a mother who was a fashion designer. By age 12, she knew the names of more than a hundred types of fabrics. In adolescence, she learned to sew a caftan . The Benzekri family nurtured their life around fashion and creativity. Amina knew early on that she wanted to carry on this legacy. In the late 80s, one of Amina’s creations featured on the first cover of Morocco's first fashion magazine. She then became one of the most desirable Moroccan fashion designers worldwide. In the late 90s, she was invited to Paris to unveil her latest collection at one of Europe's most prestigious events, with the presence royalty and personalities from the fashion industry such as Yves Saint Laurent . Amina Ben...