PRIX DE LA MODE DU MONDE ARABE means ARAB WORLD FASHION AWARDS. This new fashion initiative, launched in Paris, signals a turning point as the global fashion scene finally shines a spotlight on designers from far beyond the usual capitals of Paris, London, Milan, and New York. The more than 20 countries that make up the Arab World are home to a sizable number of designers who were raised in cultures that shaped their sense of style, which is distinct from what we all constantly see in fashion magazines and fashion weeks. It was also anticipated that the Parisian fashion community would start such an initiative because Paris continues to be the fashion capital of variety in comparison to other fashion capitals. Morocco is one of the recipients of the award for this inaugural edition, which featured some exceptionally gifted contenders. The fashion industry is thrilled that Lina Kouhaili won the first Arab World Fashion Prize (Prix de la mode du monde arabe) in Paris. While many ...