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DIOURI ART

  Hello, Diouri Art  began centuries ago on the silk road. Imane’s ancestors have been trading rugs on camels for centuries. Although she grew up in Paris, the cultural spirit of her lineage never left. Her parents had Moroccan art all over their home while growing up, so she wants to express her passion for Moroccan artistry by keeping her familial heritage alive. Diouri’s family history of selling goods is significant to Imane. Therefore she decided to live in Morocco for five years to absorb the authentic feelings of everything she learned while growing up. Following her family’s heritage, she has decided to introduce her artistic fortune to a new land. Choosing the United States as a destination to expand the family’s business is courage blended with love. Imane moved to Los Angeles and realized that Moroccan art is not as well known as in Europe. She is proud of her origins and wants to tell every person in America that Morocco makes a lot of beautiful handcrafted items t...

SOS VET

  Greetings, Historically, Moroccans have always had a special relationship with animals, which became lost in cities compared to rural areas. Dr. Zineb Bennani thinks it’s positively changing because of the constant increase in pet adoption. The lockdown due to the epidemic has brought out the need to be in contact with animals! The demand for more sophisticated veterinary medicine is also improving, so Zineb is encouraged to evolve her knowledge, training, and means. Zineb Bennani, the veterinarian behind  SOS VET , is the name echoing at every pet’s home in Rabat and its regions. People appreciate SOS VET very much because it saves them the move to the clinic, which constitutes a source of stress. Visiting the animal in its living environment allows the veterinarian to learn more detailed ideas, which provide comprehensive support. In-home consultation, the pet owner feels more comfortable, which gives a better veto-pet owner relationship quality. Therefore, a positive impa...

AL IKHWAN

  Greetings Classy People, It has been a rollercoaster in Moroccan cinema. From movies overloaded with sexual content, and abusive dialogues, to a few decent ones, the Moroccan audience is always harshly split into two parties. Mainly led by the same groups, Moroccan cinema includes many Moroccans of European descent, which is not necessarily bad but always diminishes the hope of pure Moroccan work! The hope of Moroccan producers, technical teams, and casts working on a social movie sharing national matters to unify rather than divide people. And here comes  AL IKHWAN . AL IKHWAN tells the story of three Moroccan men in their mid-thirties, looking for any light at the end of any tunnel of life. They have been surviving all their lives, and they want to get the chance to live. They want to live without being a burden, so they have decided to use religion to gain people’s respect and achieve their dreams. Becoming three religious men will help them walk with pride, obtain jobs, ...

NOQTA SPACE

  Greetings Classy People, One of the most successful projects in Morocco for about a decade now is a coworking space. Starting from Casablanca to other cities, Moroccans have been in love with an outside space adaptable to their working mood, which is not a café. The existence of coworking is so influential in Morocco for digital nomads since traveling inside the kingdom doesn’t always cover their needs finding adjustability to work remotely. A dominant style of coworking spaces in Morocco has always been formal, which means office furniture, whiteboards, and an interior palette of black and white, which automatically only invited women and men with tailored garments. People began to notice colors and a more relaxed atmosphere when coworking spaces started to open in the south of Morocco. NOQTA Space is an area founded by Dounia and Abdessamad with the intention of both the interior and the people reflecting a mix of different cultures. The NOQTA Space is in a traditional riad wit...

BANZOLA

Greetings Classy People, A men’s physical appearance looks sophisticated by an elegant dress code which is a suit. No matter where the man is from, he will wear a suit to obtain the ultimate satisfaction of elegance. Examining such a topic in Morocco could only be conceivable with  Federico Banzola . Born and raised in an Italian French household, Italians receive an absolute rule from childhood of seeking to differentiate themselves within one’s family and go through the dress code to display the distinction. Therefore, Italians consider the garment as an extension of their personality. The suit, the European refined masculine piece, is specifically famously made by an Italian or a British tailor. The English make it for the Gentleman to blend into the mass, without seeking to be noticed, except by the quality of the fabric, while the Italian offers a cut to expose the Gentleman by creating curves rather than angles with a slighter fit jacket, and a softer jacket shoulder which is...

N&N

  Greetings Classy People, In the middle of an era where many Moroccan fashion creators are emerging their brands, the Moroccan consumer questions the products’ prices. The majority of Moroccan consumers can’t afford the products of Moroccan fashion creators. Therefore  N&N  stands out and creates a revolution within the Moroccan fashion community. The founder of N&N Nadia goals to sell affordable products and constantly share work with Moroccan artisans. She declares that one craftsman represents a family who depends on the brand, so the least she can do is to ensure a stable financial return. Being too expensive means nothing regarding the quality of the product. Nadia assures that the price is only part of marketing, not the essential component. N&N is a Moroccan brand that likes heterogeneous clients, so even women who only invest in expensive bags would buy from this one. Speaking of the Moroccan consumer, Nadia has confidence in the taste of Moroccans, s...

J’adore Cake Boutique

  Hello Classy People, Whoever craves authentic cupcakes in Morocco drives to Casablanca and gets them from  J’adore Cake Boutique. The Mirpuri family decided to introduce American desserts nearly a decade ago to a culture where the only dominant foreign pastry is the French one. Running it from an apartment before opening a store, women of the Mirpuri family believe that cakes and sweet treats help make any occasion special, so they love being a part of creating memories. J’adore Cake Boutique has a delicious menu full of choices, but people are specifically addicted to two flavors. The Red Velvet is a classic American flavor, famous for a light red sponge cake filled with an original rich cream cheese frosting. The Choco Crunchy Praline is an invention of the J’adore Cake Boutique based on the American cake. Customized by the clients’ appetites, the recipe results in a soft chocolate cake layered with praline for a crispy crunch touch and a J’adore Cake Boutique’s chocolate ...