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Showing posts from February, 2024

TINGITANE

  Greetings Classy People, Yakout and Imane, known as Tingitane, are two long-term friends motivated to experience a 100% women’s competition as a unique adventure through team number 605. Tingitane  draws its name from Morocco’s Roman past and native butterflies. It means transformation and unity. Inspired by a vision of energy transition, they chose to be part of Rallye Aicha Des Gazelles as the first 100% electric Moroccan team through the e-innovation category. Yakout and Imane, similar to many Moroccan girls of the 90s, grew up looking up to  RALLYE AICHA DES GAZELLES. Rallye Aicha Des Gazelles was a revolution within the world of events in 1990. The concept is to group national and international women aged between 18 and 71 in the Moroccan desert. Team Tingitane was determined to figure out the Rallye Aicha Des Gazelles 2024, so they started to practice years before. Their first experience was to drive offroad in the south of Morocco through dunes and to take the ch...

ATELIER44

  Greetings Classy People, She is one of the most fashionable figures in Marrakesh. Whoever is from Marrakesh or lived in the city since the 90s knows that Ouafae symbolizes style and chicness. Whether she is invited to an event or doing her grocery shopping, Ouafae unfailingly dresses to the nines. Originally from Fes, Ouafae falls in love and marries her husband and the father of her children in Marrakesh. Working in the beauty business entitled her to dress up according to her fashionable style. Being present at work every day with everything done from head to toe is a power. Being representable and stylish every day everywhere doesn’t occur to everybody, but Ouafae is always determined not to give up this side of her personality. Growing under the wings of such a woman will inspire Meryem, Ouafae’s daughter, to follow in her mother’s footsteps. Meryem started her interest in fashion at a very young age and flourished to form her style, distinguished from her mother’s. The mothe...

TO PARADISE

  Greetings Classy People, Discovering new places is incredibly enriching and stimulating. People touch opportunities for adventure, open-mindedness, and personal growth. Exploring unfamiliar destinations broadens our mindsets by revealing them to create lasting memories through different cultures. Ismail Laparde chose to open  TO PARADISE  in Essaouira because it lacks traveling agencies despite being a touristic city. The vibes of Essaouira attract people from all over the world, especially the ones seeking a stress-free environment. Tourism has an impact on any country’s economy and its people’s lifestyle. Without tourism, TO PARADISE doesn’t see high hopes for some regions in Morocco, which is the reason behind its continuous trip planning. Moroccans love discovering their kingdom and are always proud to show it to the world. Our country is known for its hospitality and cultural enrichment, which favor tourists’ visit steadiness. TO PARADISE’s services consider all ty...

ZAAMOM

  Greetings Classy People, « Your last name is Zaimi, man! It sounds too old for you. I’ll call you Zaamom ». says Mehdi to Youssef. Years went by, and Youssef became an adult in Morocco. Finding a job is one fundamental factor of adulthood. Therefore, instead of looking everywhere, Youssef chooses to explore within himself. Art is giving life to anything. Grafitti gives life to walls, paintings give life to spaces, and designs give life to fabric. Knowing the value of his talent, he decides to introduce his art to the public and make a living out of it. An artist always stuns a society. People rarely feel indifferent when discovering artwork. The beginning was challenging. It took him time to find his path, his network, and his audience. Youssef presenting something different to minds used to routine thoughts was not evident, but it was worth the attempt. People who had an eye for Youssef’s art were a strict minority. He gradually became popular by honoring his engagemen...

Crochet With Lolly

  Greetings Classy People, Her name is Salwa, but throughout childhood, her family called her Lolly because they loved a bubbly TV character named Marry Lolly. Salwa, the kid, adored making new things from what came into her hands. Working with her hands was an obsessive hobby that grew up with her. Once adult, Salwa decides to knit and crochet, then sells her creations on Instagram entitled  Crochet With Lolly . Crocheting and knitting help Salwa to have a calm space where she can think clearly and focus on any movement in her life. Moroccans first, then foreigners start to order from Crochet With Lolly because most people love handmade items. After working on several pieces, Salwa understood her orientation towards fashion. Therefore, she concentrated on producing more clothing items and accessories, such as bags. Her best-selling item is the Five Flowers Bag. Many people ordered it, and they loved it very much. Salwa thinks the love stems from the practical factor of the Fi...