MAROC FASHION WEEK 2025

 

MAROC FASHION WEEK

- Marrakesh -

The Press Conference

Morocco Mag has been invited by Mina Binebine to join Maroc Fashion Week in Marrakesh on April 26th. The press conference was held on the rooftop of the Moroccan Culinary Arts Museum, known for centuries as Dar Zniber.

At 11 o'clock, Mrs. Wafaa Daoui opened the press conference by introducing the program for the fashion shows taking place that night and the designers presenting their new collections.

Welcomed by Mrs. Hind Joudar, the founder of Maroc Fashion Week, she noted that we have four fashion shows to attend:

1. Amina Benzekri

A vintage caftans collector and designer, Amina is unveiling her collection of vintage caftans that span three generations, which she preserves and exhibits only during special events.

2.NARGIS MAGAZINE

From Azerbaijan, represented by Mujgan Gafarzade and Nigar Gahramanova, this project will showcase 14 different traditional looks, each designed by an Azeri designer from one of 14 different regions of the country.

3. Wafaa Idrissi

A Moroccan designer known for her traditional wear and her unique practice of using only one color per collection. Tonight, she makes an exception by incorporating two hues: khaki and mustard yellow.

4. Mina Binebine

One of the most talented designers globally, Mina includes subtle Moroccan touches in her designs, such as embroidery. 

Her collection is entitled "Dawn of the Kingdom."

During the press conference, Morocco Mag asked five questions: three to Mina Binebine, one to the team of Nargis Magazine, and one to Wafaa Idrissi.

We first asked Mina to describe her new collection in one emotion,  however, she preferred to summarize it in one word: PEACE. 

We then inquired whether the inclusion of corsets in all her collections was a strategic decision when she first launched her brand or if it developed organically over time. Mina responded that she has loved corsets since childhood, and they have always been a part of her imagination. 

Our final question for Mina was about the importance of conveying that Moroccan fashion is not solely confined to traditional attire. 

Mina emphasized that it is extremely significant for her to spread awareness on this topic through her work. While she loves caftans and all types of Moroccan traditional wear, she believes the world needs to understand that these do not represent the full spectrum of Moroccan fashion.

Next, we asked Nargis Magazine whether Azerbaijan shares similarities with Morocco in terms of rich cultural heritage reflected in fashion.

We noted that, like Morocco, there are designers in Azerbaijan who continue to develop traditional attire while others create different styles.

 

As a magazine focused on representing traditional Azeri fashion during Maroc Fashion Week, are you also highlighting Azeri designers who create other styles?

 

Nargis Magazine confirmed that Azerbaijan is indeed similar to Morocco in this regard. While they prioritize promoting traditional wear, especially when representing Azerbaijan overseas, they also embrace diversity in Azeri fashion and are actively working to promote designers with different styles. 

Lastly, we asked Wafaa Idrissi if the sewing machine is still viewed negatively by the traditional wear community in 2025. 

As a designer who exclusively collaborates with Maalams to produce handmade traditional Moroccan wear, she knows that in the past, the introduction of the sewing machine was met with resistance. 

However, she shared that she remains committed to the traditional methods and rituals, stating that she does not feel any flexibility about using sewing machines. Wafaa believes that the sewing machine should not be involved in the production of traditional Moroccan clothing and cherishes the artistry of Maalams who create garments by hand.

The press conference concluded with Moroccan tea and pastries provided by the Moroccan Culinary Arts Museum, followed by about 30 minutes of conversations and exchanges in the charming open space of Marrakesh.