TAZA has taken center stage as the host of Maroc Fashion Week, catching everyone off guard. When fashion and Morocco are mentioned together, almost everyone’s mind races straight to Marrakech.
If a fashion event skips Marrakech, the next guesses are always Casablanca, Tangier, or Rabat. Other cities rarely spark instant associations with the world of fashion.
Taza's decision was made by Hind Joudar, the founder of Maroc Fashion Week, who wished to honor traditional dress in particular.
We all know that Hind Joudar is one of the strongest pillars of Morocco's fashion industry. She embraced her older sister's love for the Caftan by elevating it during fashion shows in Europe.
Through events, conferences, and creative initiatives, Hind dedicated her time and personal funds to conducting an in-depth historical study regarding traditional clothing in general and Moroccan traditional clothing, in particular, especially the Caftan.
Taza, one of the most significant cities, is home to a significant number of artisans who continue to meticulously work on exquisite handicrafts that dazzle all over the world.
If we examine how Moroccan traditional clothing is made, we will see that small cities are generally the workshops, while large cities are the windows.
If we examine how Moroccan traditional clothing is made, we will see that small cities are generally the workshops, while large cities are the windows.
Since consumers are primarily interested in purchasing, it makes sense that their minds would associate fashion with large cities. However, fashion professionals who are concerned about the essence of artisanal work will draw attention to small cities and encourage the public to visit them in order to experience the power of the roots.
For this edition, Hind is certain that tradition, culture, and history must take precedence over publicity and trend validation. Maroc Fashion Week is the initiative that elevates Moroccan fashion, which is obviously not confined to traditional attire.
People in Taza were enthralled with the Maroc Fashion Week crew from the moment they arrived and wanted to work together to make the event a success.
Three fashion presentations stunned the world, and fashion photoshoots were conducted around Taza's breathtaking locations.
People in Taza were enthralled with the Maroc Fashion Week crew from the moment they arrived and wanted to work together to make the event a success.
Three fashion presentations stunned the world, and fashion photoshoots were conducted around Taza's breathtaking locations.
In order to participate in this historic occasion and showcase their newest collections, three female fashion designers from various generations and backgrounds marked their presence.
Since Sahar Saleh, Amina Benzekri, and Maha Bouzoubaa are well-known figures in Morocco's fashion industry, Taza valued and recognized their participation during Maroc Fashion Week.
Beyond Taza, the event's impact extended to other cities, national media, and, surprisingly, international media, who were in awe of Maroc Fashion Week's work and online content.
After the event, Maroc Fashion Week left Taza, but its influence will last a lifetime.
Beyond Taza, the event's impact extended to other cities, national media, and, surprisingly, international media, who were in awe of Maroc Fashion Week's work and online content.
After the event, Maroc Fashion Week left Taza, but its influence will last a lifetime.
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